Pricing an AI governance service line that actually sticks.

Reselling a licence is fine. Building a service that renews on its own evidence is better. Here's a simple, defensible way to price an AI governance line on top of AIRM.

Start with the floor: licence margin

AIRM is per tenant, MSRP $149 (Basic) to $1,599 (Enterprise) a month, and partners resell at a tenant-gated discount, Registered 25%, Gold 33%, Elite 40%, set by how many client tenants have adopted. That margin is the floor: predictable, recurring, stepping up across your whole book as you grow. But it isn't where the real value is.

The lift: three productised services

The recurring value sits in the services AIRM lets you sell, because you can see what competitors can't. A clean default looks like:

• AI Identity Onboarding Review, a one-off (illustratively ~$1,500/tenant) that turns a risk scan into a remediated, governed starting point.
• AI Agent & NHI Governance, a monthly retainer (~$250/tenant) for continuous monitoring and approvals as identities change.
• AI Identity Risk Posture, a quarterly review (~$150/tenant) producing board- and insurer-ready evidence.

On those defaults that's roughly $5,100 per adopting tenant in Year 1 of service revenue, on top of the licence margin, and it's your pricing, not ours.

Why it sticks

AI identity sprawl never stops, so governance is never "done." Monitoring and quarterly evidence keep you embedded, and each review surfaces the next gap to close. That's a renew-on-evidence service, not a one-off project.

Model your own book

Don't take our defaults, change them. The ROI calculator lets you set the clients adopting, your licence margin and your own service pricing, then shows licence margin plus service lines for Year 1.